To make the world's healthiest and most mindful beverage, tea, as easy to consume as water.
For 5,000 years, tea has been consumed in the East as an essential part of an highly effective health regimen and by monks to access higher states of mindfulness. We at Pique believe that tea accelerates human evolution - by providing a more efficient way to hydrate, energize, focus and realize human potential. One cup at a time, we can make a meaningful change to ourselves and those around us. Spread across a neighborhood, a community, a country - this change becomes exponential.
Meet Simon Cheng
- Simon suffered from serious health problems growing up and was repeatedly hospitalized for respiratory problems. He developed a deep motivation and intense focus to become truly healthy, from the inside. He traveled the world searching for masters of Qigong meditation, Traditional Chinese Medicine and Taichi to be healed by them and learn their art.
- During Simon’s travels to the tea producing regions of Yunnan, he discovered a 1,300 year old tradition called Cha Gao - Lost to all but Himalayan villages and ancient records, cha Gao was used to extract the powerful medical properties of tea into a dissolvable tea paste.
So inspired by the incredible health benefits of Cha Gao, Simon spent years in collaboration with leading tea farmers and tea masters to integrate ancient tradition with modern science and create Pique Tea Crystals.
“Pique is disrupting an industry that hasn't seen meaningful innovation for 100 years.”
- Rob Hayes, Partner First Round Capital